Marketing campaigns, no matter how well executed, often fall flat without a full understanding of campaign expectations, tracking and reporting. Digital Analytics is the science and art of clarifying a campaign's goals from the very beginning so that strategy, tactics, KPIs and, ultimately, effective reporting follow.
I specialize in working with new and existing campaigns to identify the key goal drivers (including discovery with stakeholders), appropriate strategies and tactics, and then KPIs and reporting that demonstrate:
What are the optimal changes to make
Typical engagements involve deep evaluation of:
Analytics: Review Client Google Analytics to establish baseline performance metrics and evaluate current activity
Marketing & Measurement Model
Google Analytics: Review Google Analytics to confirm setup, tracking, conversions, etc.